Graphic Design, Marketing Art & CG Animation for Armored Warfare Game
When I joined Wishlist Games, it was clear that Armored Warfare does not have a strong graphic design foundation and needed some basic visual and creative refresh to stay competitive in a dynamic market.
My mission was to elevate the game’s promotional materials and content quality while streamlining production processes in collaboration with game dev and marketing teams.
Role: Art direction, Design,
2D & 3D Art, Motion design
Year: 2022-2025
The game features a mix of PvE missions, where players engage in cooperative gameplay, and PvP multiplayer modes, offering diverse tactical combat scenarios. Its unique Global Operations mode blends PvE and PvP elements, creating a dynamic battlefield experience.
Armored Warfare has regular seasonal updates and expansions, introducing new vehicles, maps and story-rich missions. In 2024 Armored Warfare continues to stand out as a leading title in the vehicular combat genre with thousands concurrent players.
We began by rethinking the basic visual language of the game.
Together with the team, we updated the guidelines for static graphics and motion design, ensuring a consistent look across all platforms. Templates were created for web content, social media posts and in-game assets, providing the marketing and development teams with tools to maintain quality and efficiency.
Together with the team, we updated the guidelines for static graphics and motion design, ensuring a consistent look across all platforms. Templates were created for web content, social media posts and in-game assets, providing the marketing and development teams with tools to maintain quality and efficiency.
One of our biggest challenges was producing high-quality promotional materials on a tight schedule and with a small team. To solve this, we established an in-house repository using Unreal Engine. This repository allowed us to work with game assets directly, creating both animated and static scenes for key arts and marketing visuals.
I contributed by creating 2D artworks both independently and with a team of artists, utilizing game-optimized and high-res 3D models.
I contributed by creating 2D artworks both independently and with a team of artists, utilizing game-optimized and high-res 3D models.
I also took a hands-on approach by personally refining, adjusting, and post-processing certain artworks and designs to ensure the highest quality.
We created over 100 illustrations for story-driven updates, revealed to players as the protagonist’s diaries during Battle Path events. My role was to establish the overall atmosphere and aesthetic for the artwork and to guide the team of artists through narrative storyboards, mood boards and sketches to produce the final images.
As part of the regular game updates, I was responsible for establishing a cohesive visual identity and defining the style and atmosphere of key graphic materials, including the creation of logotypes, icons, and color palettes.
One of the key initiatives was to improve motion design assets, including transitions, titles, and packshots. Working closely with the video production team, we revamped these elements to create a more modern and polished aesthetic.